NYX Professional Makeup Mascara

NYX Professional Makeup is a dynamic, digitally native cosmetics brand that embodies the spirit of Los Angeles—bold, vibrant, and inclusive. Founded in 1999 by Toni Ko, NYX quickly gained popularity for offering high-quality, professional-grade makeup at accessible prices. The brand is named after Nyx, the Greek goddess of the night, reflecting its commitment to empowering individuals to express their creativity through makeup.

As a subsidiary of L’Oréal since 2014, NYX has expanded its global presence, with products available in over 70 countries. The brand is recognized for its cruelty-free and vegan-friendly formulations, catering to a diverse range of consumers.

NYX’s product lineup includes a wide array of cosmetics, from foundations and concealers to lipsticks and eyeshadows. Some of their standout products include the Soft Matte Lip Cream, known for its lightweight texture and rich pigmentation, and the Epic Ink Liner, praised for its precision and long-lasting wear.

In addition to product innovation, NYX actively engages with its community through initiatives like the FACE Awards, celebrating makeup artistry and creativity. The brand also collaborates with influencers and artists, such as Cardi B, to promote inclusivity and self-expression in the beauty industry.

Whether you’re a professional makeup artist or a beauty enthusiast, NYX Professional Makeup offers a comprehensive range of products to help you achieve your desired look.